Petros Guitars Enters New Era as Legacy Business Passes to Next Generation
In Hollandtown, Wisconsin, Bruce Petros, who has been building stringed instruments for 52 years, is passing down the Petros Guitars business and its legacy to his son, Matt.

Lafayette, IN, October 6, 2026 — In Hollandtown, Wisconsin, a significant transition is underway at Petros Guitars, a business with a rich history in handcrafted stringed instruments. Bruce Petros, the esteemed luthier who has dedicated 52 years to the art of guitar making, is now passing the torch and the business’s enduring legacy to his son, Matt Petros.
This generational handover marks a new chapter for the company, known for its meticulous craftsmanship. Bruce Petros established the business, building a reputation over five decades for creating instruments of exceptional quality. The details surrounding the exact timeline and specific responsibilities being transferred were not provided in the summary.
The continuation of Petros Guitars under Matt Petros’s stewardship is expected to uphold the traditions and standards set by his father. The luthier profession requires a deep understanding of wood, acoustics, and detailed woodworking, skills that are honed over many years of practice and dedication. Bruce Petros’s extensive experience represents a deep well of knowledge that will now be passed down.
The summary indicated that Bruce Petros has been building stringed instruments for 52 years, suggesting a long and distinguished career culminating in this transition. His son, Matt, is poised to carry forward the business, ensuring that the Petros Guitars name continues to be associated with quality and heritage in the world of musical instrument craftsmanship. Further details regarding Matt Petros’s specific vision or plans for the business were not included in the provided summary.
Story summarized from the original created by Emerson Lehmann on www.wlfi.com, see more information here.
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